Carousels Making a Come Back.
Listen up, business owners! Whether you’re a freelancer running your personal brand or running your small business, this is what Instagram and TikTok are pushing on their algorithms to achieve the highest engagement!
TikTok says that carousel posts are getting 11% higher reach compared to videos, with carousel posts achieving 2.9x more comments, 1.9x more likes and 2.6x more shares “on average”.
Instagram also revealed that carousel posts get two chances to appear in feeds.
Why can carousels support your personal brand or small business?
Less pressure on recording yourself for reels - way less intimidating.
Quicker content, maybe easier to capture too, given your busy schedule.
You can make more carousels than reels. More content means more opportunities for viral moments.
But don’t forget…
To still tell your story.
Show your face.
Document all processes.
Be Authentic!